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    Digital Marketing
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Workshop/Course Description

Language of the lesson: Italian, English, German Price: CHF 250.- Lesson duration: 3,5h By purchasing the course you will be able to immediately view the course purchased in On Demand mode (video recording). Thanks to our Digital Storytelling Course you will understand how to do online storytelling (Digital Storytelling), the art of telling a story through web and social channels. It combines the concepts of history, storytelling and storytelling with the digital marketing activity in order to empathically link the audience targeted by a brand, arousing feelings and emotions. With the Digital Storytelling Course you will learn what it is and how to do digital storytelling, what are the characteristics of successful corporate communication and, through the definition of Brand Identity, you will understand how brands make their clients tie to a story and not directly to a product or service. The online Storytelling Course will teach you to use web and social channels to create your Brand Identity, building an effective customer journey that sells ... without selling. The courses can be followed in Workshop format at your company. Price definition on request and based on the number of participants.

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