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    Digital Marketing
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Workshop/Course Description

Language of the lesson: Italian, English, German Price: CHF 250.- Lesson duration: 3,5h By purchasing the course you will be able to immediately view the course purchased in On Demand mode (video recording). The Affiliate Marketing or Performance Marketing course is designed to define the concept of Affiliate Marketing, its peculiar characteristics, its role in the Media Mix and the most important marketing affiliation programs. The course covers the main Affiliation platforms and successful case studies from the point of view of the advertiser and that of the affiliate. In the Affiliate Marketing Online course the procedures to be followed for the correct management of an Affiliate Marketing program are illustrated in detail and the use of the tools for tracking an affiliate program is illustrated in an analytical way. We will also address the issue of Retargeting and Real Time Bidding, concluding the module with an overview of the critical elements of Affiliate Marketing and the topic of Crisis Management. You can choose the frequency and cost mode at the top. The courses can be followed in Workshop format at your company. Price definition on request and based on the number of participants.

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