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    Digital Marketing
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Workshop/Course Description

Language of the lesson: Italian, English, German Price: CHF 250.- Lesson duration: 3,5h By purchasing the course you will be able to immediately view the course purchased in On Demand mode (video recording). The Google Analytics online course is one of our advanced web analytics courses that explores the concepts presented in the basic web analytics course. The course is a real advanced Google Analytics guide where you will learn step by step to use the advanced features of Google Analytics. In the course, however, various other web analysis tools are presented that can satisfy analysis needs not covered by Google Analytics. In particular the Tag Management systems like Google Tag Manager, the User Experience evaluation tools able to generate Heatmaps, click maps, link maps and therefore provide useful data to evaluate the quality of the user experience on each page. These include Yandex Metrica, Crazyegg, Hotjar. In the Google Analytics online course the advanced features of Google Analytics such as Universal Analytics, demographic data tracking, remarketing, multichannel Funnels, attribution models, A / B test experiments (Google Content experiments) and more are deepened. The courses can be followed in Workshop format at your company. Price definition on request and based on the number of participants.

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