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    Digital Marketing
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Workshop/Course Description

Language of the lesson: Italian, English, German Price: CHF 250.- Lesson duration: 3,5h By purchasing the course you will immediately be able to view the advanced AdWords course purchased in On Demand mode (video recording). The SEM Advanced course is one of our advanced SEM (search engine marketing) courses that explores the concepts presented in the SEM basic course. We will go into more detail about the Google Adwords platform, exploring the concepts of sitelinks, call extensions, callouts, location extensions and see in practice how to do remarketing and retargeting, discover types and measure their benefits with key performance indicators (KPIs) . With the advanced SEM course you will learn to read the Adwords reports and build an effective web marketing strategy based on pay per click (PPC) to increase the conversions of the sem campaigns. The courses can be followed in Workshop format at your company. Price definition on request and based on the number of participants.

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